OAO "Chteniya" (literal translation - JSC "Readings") is a lecture initiative that grew out of local get-togethers and aimed to create a platform where people could share knowledge in any field for those interested in learning something new. People joined the program through word of mouth.

When the initiative grew beyond a simple gatherings at someone's home, the audience expanded, requiring the rental of dedicated venues. Social media management and announcements of new lectures also had to be maintained, which is what I did.

In this case, the goal wasn't to develop a brand concept or philosophy, but rather to create a unified visual system across all the initiative's posts and materials.